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FICO launches mobile game to educate Brazilians about credit

FICO, the predictive analytics and decision-management software company that is known for providing credit scores in the U.S., has released a mobile game to provide financial education to Brazil's 30 million smartphone users.

The company's "Missão: Positivo" game lets consumers test their financial knowledge and earn status and coins, the company said in a news release. The free game is available on the Android and iOS mobile operating systems and can be downloaded from Google Play and the Apple App Store.  

FICO said the game is designed to help players understand their financial obligations and how their payment behavior affects their credit options. In a country where 45 percent of consumers are unbanked and where 25 percent of the middle class and 75 percent of segments D and E have credit restrictions, the company said, there is a strong need to help consumers understand how to manage their finances and build credit responsibly.

"With 35 million people joining Brazil's middle class in the last 10 years, it is no surprise that many consumers have questions about financial services," Robert Duque-Ribeiro, vice president and general manager of Latin America and the Caribbean, FICO, said in a news release.

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