Elo, a global supplier of interactive touchscreen solutions, has announced the integration of its self-service platform with one of Verifone's latest payment devices — the Verifone e355 — bringing support for loyalty programs and emerging payment methods including EMV, NFC and mobile wallets to retail self-service and endless-aisle environments. 

By integrating its all-in-one tablet products with the Verifone e355, Elo said, it now offers a product that simplifies and reduces the cost of supporting new payment and loyalty methods in self-service and endless aisle retail environments. Elo said that not only does this bring EMV, NFC, mobile wallet and loyalty program acceptance to the self-service and endless aisle POS, but it also enables retailers to expand their sales channels, enhance security, and deliver digital commerce right to the customer through these environments.

"From gift registry or loyalty programs to endless aisle and price checkers, any in-store fixed digital touchpoint now becomes another point of commerce for your customers," said Dan Ludwick, vice president and general manager of Elo. "Retail customers expect streamlined self-service options in-store, and competitive retailers are quickly embracing integrated payment solutions with every digital experience."

Verifone's e355 typically is used to convert smartphones or tablets into secure payment and commerce endpoints. The device can support all methods of payment and loyalty programs while integrating with retailers' legacy back-end systems to connect online and offline sales channels. Connecting the device through Verifone's Secure Commerce Architecture also simplifies the EMV certification process for merchants and prevents sensitive payment data from becoming exposed to POS (electronic cash register) malware commonly used by cybercriminals, Elo said.