Dunkin' Donuts launches national DD Perks loyalty program

Jan. 27, 2014

Dunkin' Donuts today launched a new national DD Perks Rewards program, offering guests points toward free beverages for every visit they make at participating locations. According to a news release, by early February, the DD Perks program will be fully integrated into the Dunkin' Mobile App for mobile payment.

With DD Perks, guests will earn five points for every dollar they spend on qualifying purchases at the chain when they pay using an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin' Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free medium beverage of choice, redeemable at participating restaurants.

Additionally, DD Perks members will receive personalized offers to earn bonus points for specific food and beverage purchases. DD Perks members can also share their free medium beverage reward coupon with friends. More information about the program is available at DDPerks.com.

"We are excited to launch our new DD Perks Rewards program to reward our guests for their loyal business in a fast and convenient way. We want to recognize our best guests for their allegiance to our brand by creating a robust loyalty program unsurpassed in QSR," said John Costello, Dunkin' Brands president, global marketing and innovation. "Following the very successful launch of our Dunkin' Mobile App, our enhanced DD Perks Rewards program is an important milestone in our ongoing commitment to engage with our guests and provide a superior customer experience."

Dunkin' Donuts Cards are available in-store in amounts from $2 to $100, at many grocery, pharmacy, and big box retailers, as well as through the Dunkin' Mobile App and at dunkindonuts.com. Dunkin' Donuts Cards never have fees and they never expire.

Read more about mobile loyalty programs.

Topics: Loyalty Programs , Mobile Apps , Mobile Marketing , Mobile Payments , Restaurants

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