Visa this past week announced that more of the Internet’s top merchants will offer Visa Checkout, the online checkout service that Visa launched less than a year ago, according to a press release. The newly announced merchants include Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma in the U.S.; Pizza Hut, Ticketek and Bonds in Australia; and Indigo, Roots, Running Room and Simons in Canada.

Visa cited a new report from comScore finding that Visa Checkout shoppers convert to online buyers at a rate of 69 percent.

Other findings included:

• enrolled Visa Checkout customers were 66 percent more likely to complete a transaction than customers who must enter billing and card information in the traditional online checkout path; and
• the average order amount with Visa Checkout was seven percent higher than orders placed on retail and travel sites with other payment options.

Visa also announced some marketing campaigns with merchants revolving around Visa Checkout:

• Cinematic Pin from Pinterest — Pinterest announced today that Visa Checkout will be among its initial launch partners for its highly anticipated Cinematic Pin, which goes live this summer. The Cinematic Pin is a new ad format that includes motion in the pin, which is controlled by the user. When a user scrolls, the image moves; when a user stops, the image stops, enabling more motion-based storytelling. Virgin America and Crazy8, a Gymboree Brand, will be among the first Visa partners to use Cinematic Pin with Visa Checkout.
• NFL partnership — This season, Visa will expand its longstanding NFL partnership to further integrate the latest payment technology, including Visa Checkout, into the NFL experience for fans.
• Large merchant partnerships — In tandem with some of the top retailers across the Web, Visa will activate large-scale marketing campaigns with several new merchants including Dunkin’ Donuts and Williams-Sonoma.