DISH Network today announced it will become the largest company to accept bitcoin. As the first subscription model pay-TV provider to make this move, DISH will begin accepting bitcoin payments from customers starting in the third quarter, according to a press release.

"We always want to deliver choice and convenience for our customers, and that includes the method they use to pay their bills," Bernie Han, DISH executive vice president and chief operating officer, said in a statement. "Bitcoin is becoming a preferred way for some people to transact, and we want to accommodate those individuals."

DISH has selected Coinbase as the payment processor for bitcoin transactions with customers who choose to pay their bill online with the bitcoin wallet of their choice. DISH will use Coinbase’s Instant Exchange feature to exchange bitcoin payments to U.S. dollars at the moment of the transaction.

"We're excited to support DISH and their current and new subscribers for their bitcoin transactions," Coinbase co-founder Fred Ehrsam said in a statement. "This is a large step forward in the growing momentum of customers paying companies in bitcoin for things we do every day, like watching premium TV."

The bitcoin payment option will be available for DISH customers choosing to make one-time payments on mydish.com starting in the third quarter. Customers will still have the option to make any payment online via credit card, debit card or bank account.