Dairy Queen has expanded its mobile loyalty market test program to Denver and surrounding areas, including some locations in Nebraska. Dairy Queen’s myDQ program is through Mozido, a mobile financial services, loyalty and retail solutions company.

Upon successful completion of this expanded test, Dairy Queen plans to roll out the myDQ program to its 4,500 US franchise partners and its customers across the country.

According to a news release, the myDQ app features loyalty rewards, offers and payments, and will allow Dairy Queen franchisees to build customer profiles for targeted communication, as well as location-enabled functionality for timely and relevant messages. DQ has also integrated Mozido’s mobile POS solution that supports payments and promotion redemption at the counter and drive-thru lanes.

“For nearly 75 years, the Dairy Queen system has excelled in customer service and satisfaction — every step we take toward the future of quick-service restaurants is with our fans in mind,” EVP of Marketing Barry Westrum said in the release. “Mozido is an ideal partner in our myDQ mobile loyalty initiative because of its unique capability to deploy integrated solutions in mobile loyalty and payment that enable us to provide personalized service excellence.”