CVS/pharmacy recently announced its CVS/pharmacy mobile app has undergone a complete transformation, with new features and an improved look and feel.

The new enhancements are designed to provide customers with "a more intuitive and appealing mobile platform" that will enable them to easily access a variety of health management and shopping tools straight from their iPhone or Android devices, the company said. The CVS/pharmacy mobile app lets users perform key pharmacy and shopping tasks at home, on the go or while visiting their local CVS/pharmacy, including refilling prescriptions, checking for potential drug interactions and choosing to redeem personalized coupons and rewards digitally by sending them to their ExtraCare Rewards cards.

With the goal of enhancing the customer experience, the CVS/pharmacy mobile app updates include:

• A home screen designed to be more personalized and user-friendly;
• An updated toolbar to make features more readily accessible;
• A more intuitive layout, with features broken out to help users better optimize the app in their everyday lives. (For example, users can locate and click on common functions, such as retrieving ExtraCare rewards, refilling and managing prescriptions, setting up text alerts when prescriptions are ready for pick up, or just locating the nearest store.); and
• A simplified user experience in the ExtraCare section so members can quickly scroll through personalized offers and ExtraBucks Rewards and send them digitally to their cards.

"Our CVS/pharmacy Mobile app has gotten top marks from our customers, but we still constantly challenge ourselves to make it even easier, better and faster," said Brian Tilzer, senior vice president, chief digital officer, for CVS Health. "It's important to us – and our customers – that we deliver a personalized mobile shopping experience and extend access to our pharmacy services in a way that's seamless. These updates empower our users to quickly scroll to the features they are looking for and take advantage of all their CVS/pharmacy needs when, where and how they want. Refilling prescriptions, getting medication reminders and saving money on everyday health needs is now effortless and right at their fingertips, which ultimately helps our customers in meaningful ways on their path to better health."

For ExtraCare members, users can store their ExtraCare card right on the app to use when shopping or picking up prescriptions.

Other ways the CVS/pharmacy mobile app allows shoppers to stay connected to all their CVS/pharmacy needs with one simple application include:

• Refilling prescriptions – Users can import prescriptions for refill from their secure medication history, or use the "Scan to Refill" feature to simply scan a prescription's barcode and order it in one step.
• MinuteClinic – Mobile users can quickly look up a MinuteClinic closest to them, browse the types of services they provide, check to make sure their insurance will be accepted.
• myWeekly Ad – With myWeekly Ad, customers can log in to view what deals are available that week, in a circular experience that is personalized to them, displaying first the items they typically purchase or are likely to be interested in. Users can choose the deals they want to take advantage of that week, create simple shopping lists to help save time when they head into the store, and send available rewards and coupons to apply to those purchases straight to their ExtraCare card. 
• Shop – Customers on-the-go can enable a mobile shopping experience with the CVS/pharmacy mobile app or check to see if a particular item they are looking for is available in a store nearby.
• Printing photos – Users can tap on the "Photo" section and in seconds order prints of images stored on their smartphone, CVSphoto.com account or from their Facebook account.
• Drug interactions – Users can use the "Drug Interaction" feature to check whether a prescription they are taking will have any potentially adverse reactions with other medications and over-the-counter products, foods or lifestyle influences, such as sun exposure.
• Pill identifier – This feature can help users identify what a pill is by entering in descriptive information such as shape, color and imprint.

The CVS/pharmacy mobile app is available as a free download in the Apple iTunes store and in Google Play, the company said.