CrossView allows retailers to implement cross-channel commerce

May 22, 2012

CrossView, Inc., a cross-channel commerce solutions and retail technology provider, has enhanced its cross-channel commerce portfolio of software that is interoperable with multiple e-commerce platforms such as IBM, Hybris, Magento, Oracle/ATG and more.

Retailers seeking cross-channel commerce functionality can deploy CrossView web, mobile commerce, call center, point of sale and mobile point-of-sale solutions on many of the industry's leading and niche e-commerce platforms without investing in costly or time-consuming integrations, Mark Fodor, CrossView's CEO, said in a press release.

"Choice is increasingly important to retailers — but one thing is not a choice and that's whether to implement cross-channel commerce technology. Successful merchants are extending their digital capabilities into all their channels. This is an imperative in retail today," he said. "To create the cross-channel experience that shoppers demand, retailers often spend as much money on integrations as they do on the actual platform to run their commerce business."

CrossView's portfolio of cross-channel commerce solutions includes:

  • CrossView Web Store
  • CrossView Mobile Commerce Store
  • CrossView Mobile Point of Sale
  • CrossView Customer Care
  • CrossView Point of Sale

Advanced analytics are integrated throughout the portfolio using CrossView's business intelligence solution, Intelligent Advisor. Intelligence into customer buying behavior is captured and delivered across all channels, according to the release.

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Topics: Mobile Marketing , POS , Retail

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