Clutch today announced its strategic technology partnership with POS on Cloud, a provider of cloud-based point-of-sale software-as-a-service products supporting the restaurant and retail sectors, according to a press release.

Clutch said its advanced consumer management technology will be fully integrated with POS on Cloud’s product for restaurants and retailers, providing streamlined gift card, loyalty and customer intelligence programs for their merchants. This integration is accessible on mobile and countertop POS terminals and is designed to be streamlined and easy-to-operate in order to maximize the benefits to both merchants and their customers, according to the announcement.

For example, merchants can easily and instantly activate Clutch's gift and loyalty modules within the POS on Cloud platform and configure them across all their locations through the cloud-based system.

"Restaurants and retailers are demanding new, data-driven methods for engaging customers and driving loyalty among customers to separate themselves from the pack," Jenna Flateman Posner, vice president of partnerships for Clutch, said in a statement. "The new multichannel reality creates the perfect opportunity for Clutch to partner with POS on Cloud and deliver advanced solutions with real ROI. Clutch will allow POS on Cloud merchants to offer gift card and loyalty initiatives that will provide unprecedented deep understanding of and personalized engagements to their customers."