Circle Monday emerged from its beta phase and is now offering consumers worldwide the ability to open a bitcoin digital wallet with the company, it announced in a blog post on the firm's website.

For its initial product launch, CEO and founder Jeremy Allaire wrote about three keys to its service:

• Create an experience that is fast, beautiful, and enjoyable to use. Online banking applications stink. We wanted an elegant design aesthetic that would appeal to digital natives.
• Reduce the friction that so many people — even sophisticated, technology-savvy people — often experience in acquiring and spending Bitcoin. Starting today, people can onboard into a Circle account and begin using digital money within minutes, not days. And Circle eliminates the labyrinth of fees and complex user interfaces designed for traders.
• Make digital money the same as other major Internet services for consumers: instant and free. We wanted our service to be instant for onboarding, instant for depositing and converting money, and nearly instant for sending and receiving payments — anywhere on the planet.

Circle is immediately focused on the international market as the site is available in seven languages: Chinese, English, French, German, Japanese, Portuguese and Spanish. The company plans to add more languages at a later date.

Circle announced Marsh is its insurance broker for both its online and cold storage/offline assets.

"Insurance on Bitcoin is a new market, and we're proud to be a market maker in establishing this valuable service to users of digital assets," Allaire wrote. "And this 100-percent insurance covers deposits for any user in the world holding bitcoin with Circle."

Circle will eventually release mobile apps for iOS and Android devices, Allaire wrote.