Seattle-based provider of mobile managed services BYNDL Inc. is rolling out a mobile payment and customer engagement platform for vending machines, the company announced.

Consumers can use BYNDL's mobile app to pay for vending goods with their mobile phones. The app will accept American Express, ApplePay, MasterCard credit and debit, PayPal and Visa. Customers can report issues with the app through in-app support.

"We are taking mobile services a step further by giving operators a way to improve customer support at the machine," said Lori Salow Marshall, founder and CEO of BYNDL, in the release. "The BYNDL app will know which consumer is engaged at a specific machine, enabling the operator to decide how best to support that specific request. It's a 'win-win' situation that saves operators money and delights consumers."

BYNDL's app collects consumer data on preferences and provides promotional offers designed to improvement engagement and loyalty.

"Mobile apps can be used in the vending industry for much more than payment transactions," Marshall said. "Operators seek the kind of engagement that consumers have in retail. Studies show that engaged consumers make over 50 percent more visits to 'destination' retail. Mobile apps make new consumer connections possible – driving sales, service and loyalty. For the first time, operators can see buyers as people with individual preferences and behaviors rather than just faceless transactions."