Button, which dubs itself as a contextual commerce platform connecting the mobile app economy, today announced at TAP Conference in New York City the launch of Button Marketplace, which is intended to enable brands and developers to connect their apps to the fastest-growing companies in mobile commerce. 

Button also announced the full list of partners in the Marketplace including category leaders Airbnb, OpenTable, Ticketmaster, Delivery Hero (and U.K. subsidiary, hungryhouse), and extended support for Button partners Uber, Resy, Glamsquad, delivery.com, Drizly, Parking Panda, Zeel and ZIRX, among others. 

As part of Button's Marketplace launch, partnerships between apps announced at TAP Conference include: OpenTable and Foursquare, which was announced on Wednesday; Airbnb and GoEuro; Resy and the Miami Dolphins; and many more to be announced soon.

Button in a press release described contextual commerce as the intelligent matching of purchase intent in one app with the services that can fulfill it in another app.

"With our devices being always-on, always-connected commerce engines, a transaction is always just a button tap or two away," said Michael Jaconi, co-founder and CEO of Button. "By bringing these leading mobile companies into one marketplace and enabling connections to them in minutes, we're offering a revolutionary new way to monetize consumer intent. We're offering companies a way to monetize in mobile without relying solely on ads, and we're enabling amazing new user experiences that consumers love."