Bigcommerce, an e-commerce platform for high-volume businesses, today announced it has partnered with Pinterest to support Buyable Pins, providing Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinterest users through the social network's iOS mobile and tablet apps.

Bigcommerce said in a press release its merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers.

"Pinterest has become an indispensable shopping resource for millions of consumers that use it to discover new ideas and find inspiration prior to making a purchase. Through Buyable Pins, our merchants will be able to extend this further and complete the sale while purchase intent is the highest," said Brent Bellm, chief executive officer of Bigcommerce. "Enabling this capability for our clients, and providing them with access to new revenue opportunities, illustrates how Bigcommerce continues to lead the industry in helping merchants sell more across every channel and through every device."

Through the integration, participating Bigcommerce merchants can designate specific products as buyable; selected products will appear as Buyable Pins when searched, shared or pinned to boards.

Additionally, merchants using Buyable Pins benefit from the ability to:

• Attract new customers: Make products discoverable and purchasable to Pinterest’s extensive network of Pinners, which is more than 100 million monthly active users.
• Create a seamless path to purchase: Enable customers to discover, research and purchase products natively on Pinterest, eliminating the need to browse outside the app.
• Deliver a mobile experience that converts: Capitalize on Buyable Pins’ mobile-optimized checkout experience which saves shipping and payment information in-app, so purchases can be completed quickly and securely in just two clicks.
• Fulfill orders seamlessly: Process, manage and fulfill orders placed through Pinterest using existing business processes and workflows within Bigcommerce.