Cloud-based software provider Moki has announced that Belly, which it says is the country's largest customer loyalty network and marketing solution, has selected Moki's Total Control to manage, secure and analyze 11,500 customer-facing iPads that power Belly's loyalty program in more than 10,000 businesses worldwide. 

With Moki's Total Control, Belly can deliver its loyalty program without the complexities of mobile device management, which the company said is of benefit as Belly continues to roll out thousands of merchant locations. Additionally, Belly can make device, content and app changes without training merchants or adding the responsibilities of device administration tasks.

"Moki has increased the control we have over our fleet of devices," said Craig Ulliott, CTO and vice president of product at Belly, in the announcement. "Our merchants depend on Belly -- so with faster problem resolution and turnaround we can provide the highest quality merchant and Belly member experiences."

According to the announcement, Belly chose Moki for its technical capabilities, ease of integration and product quality.

"Belly is revolutionizing the way businesses identify, engage and reward their most loyal customers with highly engaging on-site digital interactions," said Tom Karren, co-founder and CEO of Moki. "Moki's collaboration with Belly continues to move forward our shared vision of physical digital convergence."