A company that bills itself as a coalition loyalty platform, kooma looma, announced Monday it has entered into an agreement with direct carrier billing company Onebip, according to a press release. 

As part of the agreement, Onebip users can earn kooma looma loyalty points on purchases made through its payment system. Consumers who own kooma points on Onebip will be able to redeem them for credits and gift cards at major app stores and e-commerce sites, mobile air time and data traffic credit top ups, according to a press release. 

Kooma looma is a platform-as-a-service loyalty program designed for web and mobile companies based on an open coalition model, according to the announcement.

“The partnership with Onebip, a global leader in mobile payments, will secure us an important position on the fintech segment, allowing kooma looma to increase user purchases and loyalty across different verticals including games, digital goods and the app ecosystem," Massimiliano Silenzi, CEO and co-founder of kooma looma, said in a statement.