Sweden-based Accumulate AB today introduced what it calls a unique suite of products and services for mobile payment and proximity marketing aimed at bringing the online shopping experience to the physical store.

Close Payment with Close Beacon is a BLE/iBeacon-based product for mobile payment and proximity marketing. It works on all major smartphones running iOS and Android, the company said in a statement.

Close Payment supports any existing payment scheme such as credit, debit direct account or wallet-based solution to create a digital wallet, according to the statement. After registering, the user can pay for an item by simply being close to the cash register and then approving the purchase with a push of a button.

Accumulate said Close Payment can incorporate loyalty cards, coupons and vouchers. Even ID cards can be included in the online wallet, making it possible for the consumer to leave everything but the smartphone at home, the company said in the statement.

Close Payment supports all payment situations such as at the point of sale for existing payment terminals, existing casher systems, tablets and smartphone devices at the store. Close Payment also supports payment situations such as online, m-commerce and vending machines, Accumulate said in the press release.

Accumulate said Close Payment with Close Beacon is unique in that it also brings mobile proximity marketing to the store. The merchant can target unique offerings to the customer when he or she enters the store, much like online stores for many years have targeted users with unique tailored messages.

"Mobile payment has to be about more than just payment in order to attract customers and merchants," Accumulate co-founder and CEO Stefan Hultberg said in the statement. "Accumulate delivers with Close Payment and Close Beacon a unique platform that seamlessly brings together payments and marketing."