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One of my first blogs on this site took a realistic glance at the prospect of 2-D bar code adoption in the U.S. In the last few years, brands, publishers and retailers have tested and nibbled around the edges of this technology.
Asking if kiosks can still prevail in the face of mobile is not the right question. The question is, What is the right user experience?
The “brand” means more than ever today, and it encompasses all the interactions, small and large, digital and physical, that consumers have with a retailer. We have finally embraced the true success of the retail shopping experience; the experience is...
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