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On Monday, Isis will finally launch.
There are some who support Isis and some who don’t. In this case, I’m truly Switzerland. That being said, Isis is a big deal. And the reasons aren’t talked about enough. Therefore, I figure we should point out just some of the reasons.
Isis represents a nice list of "firsts," more specifically, firsts in the largest and most powerful payments and mobile market in the world. Some firsts:
This list is nowhere near exhaustive. (Some may argue some of the points or nitpick on specifics, but I have little doubt that everyone will agree to at least some of the list)
The fact is I’ve been involved with mobile payments for about a decade and a half. That’s the majority of my adult life. As of right now, this is the biggest thing in mobile payments, at least in the U.S. This also helps cement certain things such as which mobile payments technology is currently in the pole position to dominate.
I’m sure we will see some negative and positive media. Hey, its America; every one of its citizens has an opinion and is willing to voice it. So have at your opinions. But at least recognize that this launch on Monday represents a good number of firsts.
Mobile payment’s time has now arrived. With tens of millions of phones in the U.S. ready to be used in hundreds of thousands of stores. Considering the U.S. has an average phone replacement rate of 18 months, and with these firsts, I’ll put my neck out on this final, and probably somewhat conservative, guarantee:
Sometime next year, I guarantee that at least 1 million people will have NFC mobile wallets in their phones, which will work at a few hundred thousand retailers on multiple phone networks.
And like I said, that’s my conservative number. My private expectation is that the number will be a good bit more.
So good luck, Isis. Make sure to appreciate your upcoming leadership position. And expect, like all leaders, that your enemies will do everything to either take your spot or make you fail.
Don’t screw up your shot, kid.
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