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Don't think mobile commerce; think agile commerce
A carefully executed mobile strategy offers retailers the opportunity to engage with consumers at every step of their retail journeys.
Tags:
Loyalty Programs
,
Mobile Marketing
,
Mobile Payments
,
Online Purchasing
,
Retail
,
Trends / Statistics
March 1, 2012
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Chris Brassington
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Don't think mobile commerce; think agile commerce
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Chris Brassington
Chris is the CEO of Starfish 360, a Manchester, U.K.-based group of mobile commerce experts who provide mobile engagement strategies for retailers.
Website:
http://starfish360.com
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