LevelUp has scored a bit of a coup at this year's SXSW. The company announced it will be the only mobile payment method accepted at every concession stand at the Austin Convention Center during the event. It's a coup because host city Austin, Texas, is one of the cities where Isis is piloting its mobile wallet.
To entice customers to use LevelUp, the company will chip in a total of $100,000 of credits that can be used at concession stands around the venue.
"Never before has one payment method been universally available throughout SXSW —so we're super excited to finally make that happen," said Seth Priebatsch, LevelUp Chief Ninja. "LevelUp is on a mission to force a massive industry shift where merchants stop paying money just to move money, and consumers see real value out of the act of paying with their phones. The SXSW 'takeover' is a great way to showcase signs of things to come in the mobile payments revolution."
SXSW is an annual event in Austin that celebrates technology, music and film. The festival will draw 25,000 smartphone-toting hipsters — and likely early-adopters of mobile paymetns — to Austin from March 8-12.
Read more about mobile/digital wallets.