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Findings from the Motorola Solutions annual holiday shopper study highlighted the impact of mobile devices on the shopper experience across various age demographics.
Some key highlights include:
- Nearly one-half of Gen Y shoppers, 38 percent of Gen X shoppers and 32 percent of Baby Boomer shoppers felt better connected to product information than associates.
- 64 percent of Gen Y and 52 percent of Gen X shoppers accessed a personal mobile device for shopping-related activities compared to only 37 percent of Boomers and less than 15 percent of pre-Boomer shoppers.
- Nearly one-half (48 percent) of shoppers reported that helpful store associates motivated them to spend more in-store.
- 72 percent of shopping-related walkouts resulted in lost sales – an average loss per abandonment of $156.
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