PayPal president David Marcus took to the company's blog to make some 2013 predictions. Not surprisingly, the predictions happen to coincide with PayPal's strategies for delivering its mobile and offline payments.
"At PayPal we have an end-to-end view of the industry that others don't and I would argue that payments at point-of-sale alone is not a problem that needs to be solved," Marcus said. "The real opportunity for technology is to solve deep customer needs in new ways. That's what PayPal did 14 years ago when it allowed all of us to purchase items quickly and easily online."
According to Marcus, 2013 will see the following:
- NFC will begin a slow decline as a mobile payment technology.
- Digital wallets will encourage the combining of payment, loyalty and coupons into one easy-to-use payment methd.
- The point of sale terminal will become increasingly mobile with the traditional cash-wrap beginning to disappear
- Location-based marketing and context-aware shopping and payments will begin to offer consumers what they want at the right time for the right price.
Marcus said that payments, which had been pretty static before changes in the past few years, is on the cusp of even more change.
"2013 will be the year that we will truly see disruption in the shopping and payments space," Marcus said.
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