Seamless and Axfood have completed their rollout of the largest mobile payment deployment in Sweden and it took in only 13 days. This was no small feat either. The deployment of Seamless SEQR  mobile payment system, announced in October, involved activating 2,400 checkouts at 380 Axfood chain stores throughout Sweden.

Peter Fredell, president and CEO of Seamless, contended that the fast rollout shows the ease of integrating the company's mobile payment solution. "The extremely short times for installation, and the simplicity, show the strength of our solution," he said.

Now with SEQR installed at the pont of sale, Axfood customers can pay for their purchases using their mobile devices to scan a QR code sticker affixed to the point-of-sale device. The sticker identifies the POS terminal and the purchase and sends the purchase amount to the SEQR app on the user's phone. The user then enters a PIN to approve the purchase amount, which is debited from a bank account connected to the payment app. (The video below from SEQR shows how the system works.)

According to Seamless, the system is both faster for consumers and cheaper for merchants, as it bypasses the card networks.

SEQR will go live this week at participating Axfood locations. Stores will display signs to promote the payment method.

For more stories like this, visit the retail research center.

Related Content

User Comments – Give us your opinion!
Products & Services

Qwick Codes Mobile Wallet

http://global.networldalliance.com/new/images/products/4294.png

4294/Qwick-Codes-Mobile-Wallet

Highway Toll Payment

http://global.networldalliance.com/new/images/products/6747.png

6747/Highway-Toll-Payment

Infobip USSD solution

http://global.networldalliance.com/new/images/products/6125.png

6125/Infobip-USSD-solution

MokiTouch - iPad and Android Kiosk App

http://global.networldalliance.com/new/images/products/5405.png

5405/MokiTouch-iPad-and-Android-Kiosk-App

Digital Signage Application – WWS Seegnage Manager

http://global.networldalliance.com/new/images/products/6221.png

6221/Digital-Signage-Application-WWS-Seegnage-Manager

Cellum Web Checkout

http://global.networldalliance.com/new/images/products/6737.png

6737/Cellum-Web-Checkout

mBanking

http://global.networldalliance.com/new/images/products/7041.png

7041/mBanking

Netswipe®

http://global.networldalliance.com/new/images/products/6343.png

6343/Netswipe

iDynamo Secure Card Reader Authenticator

http://global.networldalliance.com/new/images/products/4295.png

4295/iDynamo-Secure-Card-Reader-Authenticator

Total-Mobile Merchant Services

http://global.networldalliance.com/new/images/products/6199.png

6199/Total-Mobile-Merchant-Services

Wallet Wars
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.