Wallaby Financial has released a new iPhone app that demonstrates how mobile payments can give consumers a better payment experience than plastic: it creates dynamic, real-time offers. Using  the app, consumers can choose which credit card to use for a purchase based on recommendations the app generates using information such as offers, user preferences, cash-back and travel rewards.

"Every day that goes by, consumers seem to be more confused about which credit card will get them the most points or rewards," said Matthew Goldman, CEO and founder of Wallaby Financial. "Our new iPhone app makes it easy for consumers to eliminate the confusion and use their credit cards in the most advantageous way."

According to Goldman, consumers can save up to 45 percent when they use Wallaby's smart recommendations.

"Consumers today need all the help they can get to make their dollars go further, and to get the most out of all of the available programs," he said. "By helping people maximize their credit card rewards, Wallaby is the most direct mobile route to a better consumer shopping experience."

Wallaby is backed by several venture and angel funds, and the company said it already has tens of thousands of individuals signed up for the first Wallaby Cards.

The Wallaby App is available for download from the iTunes App Store. 

For more stories like this, visit the mobile banking research center.

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