LevelUp is continuing its expansion, announcing today that it has signed with Centerplate, the concessionaire at KFC Yum! Center in Lousiville, Ky. Now visitors to events at the 22,000-seat arena can pay with their mobile phones using LevelUp at any of 200 merchandise and hospitality stands.

"New technology that improves the fan experience is something we're always looking for at Centerplate," says Greg Lesperance, chief information officer at Centerplate. "This partnership with LevelUp is a perfect example of our fan-focused approach: hospitality powered by technology."

Centerplate has installed LevelUp's "interchange zero network" at every register, meaning that transactions using LevelUp won't cost Centerplate anything in credit card processing fees. That's a win for Centerplate. For fans at the arena, using LevelUp should mean faster lines and, in addition, concession and merchandise credits. That's good for them.

As for LevelUp, landing a deal with a major arena like the KFC Yum! Center means a higher profile and the introduction of 22,000 fans at every concert or basketball game to their payment method in a contained retail environment. That's obviously a big win for them as well.

"The KFC Yum! Center is at the forefront of the mobile payment revolution by adopting LevelUp at massive scale throughout the arena," said LevelUp Chief Ninja Seth Priebatsch. "Now anyone visiting the KFC Yum! Center can have a dead-simple way to pay and get rewarded for their loyalty. We're excited to be a part of such an innovative approach from Lousiville's largest venue."

For more stories like this, visit the contactless/NFC research center.

Related Content

User Comments – Give us your opinion!
  • Salam Sunil Singh
    44924416
    Hello Please Tell Me UIA Mobile Money Transfer Will Live and how can i withdraw the fund
Products & Services

Advertising & OTO Marketing System – WWS One to One Marketing …

http://global.networldalliance.com/new/images/products/6215.png

6215/Advertising-OTO-Marketing-System-WWS-One-to-One-Marketing-Campaign-Manager

Cellum Bill Payment

http://global.networldalliance.com/new/images/products/6739.png

6739/Cellum-Bill-Payment

Cellum Solutions for Public Transport

http://global.networldalliance.com/new/images/products/6751.png

6751/Cellum-Solutions-for-Public-Transport

Mobile Money Cash Solution

http://global.networldalliance.com/new/images/products/6415.png

6415/Mobile-Money-Cash-Solution

Infobip Push Notifications

http://global.networldalliance.com/new/images/products/6127.png

6127/Infobip-Push-Notifications

Cellum Parking

http://global.networldalliance.com/new/images/products/6749.png

6749/Cellum-Parking

Payforit

http://global.networldalliance.com/new/images/products/5929.png

5929/Payforit

Digital Signage Application – WWS Seegnage Manager

http://global.networldalliance.com/new/images/products/6221.png

6221/Digital-Signage-Application-WWS-Seegnage-Manager

mMoney

http://global.networldalliance.com/new/images/products/7039.png

7039/mMoney

Software Solutions

http://global.networldalliance.com/new/images/products/6039.png

6039/Software-Solutions

VAS Show London 2014
ATM & Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.