Ingenico announced the European launch of its Next Generation Loyalty solution for retailers and quick-service restaurants to interact with digital consumers via smartphone, website or in-store.
Ingenico's Next Generation platform and smartphone application combines loyalty, gifting, promotion management and secure payments across multichannel retail environments including web, POS, mobile POS and self-service kiosks, the announcement said. Customers can redeem coupons against product purchases via a QR code and collect loyalty points which can be collected for product savings and discounts.
The geo-location services in Ingenico's smartphone application allow retailers to provide targeted offers to consumers and allow consumers to locate their nearest store and to find offers local and relevant to their needs.
"Mobile technology is revolutionizing the retail experience for both businesses and consumers. Many leading retail brands are already using the very latest mobile point of sale technology to eliminate long lines, reduce lost sales from long waits, and target their customers with relevant offers," said Pierre-Antoine Vacheron, executive vice president and managing director of Europe-Sepa.
He added, "This latest application from Ingenico will set a new benchmark for retailers wishing to take advantage of the very latest in mobile point of sale technology, whilst ensuring full compliance with all payment regulations and standards. With minimal set-up effort required, it's a genuine 'plug in and play solution' that can deliver real bottom line results for our customers."
Read more about loyalty programs.