Germany's Identive Group Inc. and Netherlands-based NXP Semiconductors N.V. today announced that they are providing NFC payment tags to India-based Yeldi Softcom Pvt. Ltd. to support its new ara eTap cashless payment app, launching soon in India. The NFC payment tags can be placed on the back of a mobile phone to enable cashless tap-and-pay transactions.

"The NFC payment tags from Identive and NXP make it possible for us to equip Indian consumers with the means of making cashless payments and other transactions without the need for a more expensive smart phone with in-built NFC," said Lakshmi Deepa, CEO of Yeldi Softcom. "The tags can be used with both new and existing mobile phones, making the ara eTap application available to the majority of the population. Transactions are secure and the ability to reload cash to the tag adds to the convenience."

Through the targeted deployment of 300,000 mobile phones and millions of NFC tags, Yeldi Softcom aims to speed the transition from cash transactions to mobile payments for Indian consumers. Ara eTap customers can use the NFC payment tag to load cash onto their phones from their personal bank accounts or from a special escrow account set up with Yeldi Softcom.

In addition to paying for purchases, tag holders can use the application to pay utility bills and recharge mobile phones, or to buy movie and travel tickets, earning reward points with each use. Yeldi Softcom expects to launch ara eTap in the coming months and is currently signing up merchants across India to distribute the NFC payment tags and support the cashless payment application.

To meet Yeldi Softcom's requirements for the ara eTap program, Identive developed an NFC payment tag based on its patent-pending tom (tag on metal) smart inlay technology, which shields the tag's RF signal from the metal in the mobile phone, thus allowing a reliable, high-performance connection between tag and phone.

For the chip within the tag, Identive worked closely with its tag IC provider, NXP Semiconductors, which co-invented NFC. "Yeldi's new ara eTap is a major step forward for micro cashless payment in India and beyond," said Martin Gruber, general manager of the MIFARE product line at NXP Semiconductors. "[Our] MIFARE DESFire ICs for Identive's Yeldi project are NFC tag type 4 compliant and already successfully used in the New Delhi, Bengaluru and Mumbai transport ticketing schemes."

 For more stories like this, visit the contactless/NFC research center.

Related Content

User Comments – Give us your opinion!
  • vinay h
    3696402
    Respected Sir/Madam, The Patent number is "1778/CHE/2013". I have applied for a patent which can beat Airtel Money Vodafone mpaisa, itz cash etc. This is for Cashless transactions. One can expect 60% of all bill payments from your Service in just one year. Bill payments can be like(Credit card bill, Electricity Bill, Online purchase/shopping bill, Water bill, Booking movies/bus, Mobile bill, dish tv bill etc etc). This is secure, safe and easiest way of paying any kind of bills. Biggest advantage is any user from any network will surely use your service. This will be universal service from your service. Bill payments can be made by Online, sms, toll free numbers. Thanks and Regards, Vinay H
  • vinay h
    3696399
Products & Services

Direct Operator Billing (Direct-to-Bill)

http://global.networldalliance.com/new/images/products/4523.png

4523/Direct-Operator-Billing-Direct-to-Bill

mPayment

http://global.networldalliance.com/new/images/products/7033.png

7033/mPayment

Mobile Money Cash Solution

http://global.networldalliance.com/new/images/products/6415.png

6415/Mobile-Money-Cash-Solution

Payforit

http://global.networldalliance.com/new/images/products/5929.png

5929/Payforit

Cellum Mobile Next

http://global.networldalliance.com/new/images/products/6733.png

6733/Cellum-Mobile-Next

mMoney

http://global.networldalliance.com/new/images/products/7039.png

7039/mMoney

Cardholder Present

http://global.networldalliance.com/new/images/products/6745.png

6745/Cardholder-Present

Direct Operator Billing

http://global.networldalliance.com/new/images/products/6031.png

6031/Direct-Operator-Billing

Infobip Mobile Payments - Centili

http://global.networldalliance.com/new/images/products/6115.png

6115/Infobip-Mobile-Payments-Centili

Bulk SMS

http://global.networldalliance.com/new/images/products/6121.png

6121/Bulk-SMS

VAS Show London 2014
ATM & Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.