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Industry analyst Chetan Sharma has published his annual survey of mobile industry insiders. Sharma solicited the opinions of 150 mobile execs, developers and "insiders," to gauge what areas to watch in 2012.
In many ways, the results of the 2012 survey look similar to 2011's results, with mobile payments and mobile commerce once again chosen by panelists as the "breakthrough categories" for 2012. Nearly 60 percent of those surveyed said mobile payments would experience a breakthrough this year, and 40 percent said the same for mobile commerce.
Of the companies involved in mobile payments, nearly 40 percent of respondents said financial companies will continue to define the space, up from slightly more than 30 percent last year.
Interestingly, after a year of moves by mobile carriers worldwide to control mobile payments, the number of panelists who believe operators will control mobile payments actually dropped from last year. In 2011, around 17 percent of respondents said operators would define the space. That number fell to 12 percent this year.
Respondents to Sharma's survey also predict that of mobile payment methods, proximity-based payments (approximately 43 percent) and selling goods via mobile phones (approximately 34 percent) will get the most traction in 2012.
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