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Direct mobile billing provider Bango Inc. announced it has expanded its mobile payment platform by adding carrier billing in Canada, making its services available to more than 200 million subscribers in North America.
"Outside Apple's walled garden, direct carrier billing for apps and mobile Web content has replaced premium SMS as the payment standard for mobile commerce," said Anil Malhotra, SVP Marketing at Bango.
The Bango direct mobile billing service allows users to charge digital purchases to their mobile phone bills. The purchases are automatically authenticated through Bango's partnerships with mobile carriers, meaning consumers can pay with a single click.
Bango currently has offices in the United States and the U.K. and is looking to continue its expansion into other international markets in the coming months.
"This year we are opening-up mobile billing in Latin America and key Asian territories, and forecast coverage of 1 billion paying customers by year end — greater reach than any e-commerce system," Malhotra said.
